Designer and Storyteller
Designer and Storyteller
Design Task:
Create appealing web and mobile user interfaces to showcase the brand’s identity and ideology.
My Role:
Lead Product Designer | Planning | Usability Testing | Worked closely with the visual designer, developer, and Marketing Manager to ensure all stakeholders’ requirements were met.
Results:
Net sales increased by 101%, storefront sessions increased by 268%, and the returning customer rate increased by 450%.
STORAGEWORKS is a home product brand that specializes in designing and manufacturing hanging organizers, fabric storage containers, handwoven wicker baskets, and small furniture.